Portland Fashion and Lifestyle Blogger

Jun 29, 2010

“Happy, happy fashion - there is not much more to it than that,”- Marc Jacobs

I Like these, I thought I wouldn't like the multigenerational 20,30,40 thing, BUT I DO:

Louis Vuitton F/W 10.11 : Christy, Karen, & Natalia by Steven Meisel

Info about the ads from the source after the jump:

THREE’S COMPANY: Typically, Marc Jacobs gives his collections for Louis Vuitton a different spin in advertising versus the runway. For the forthcoming fall campaign, slated to break in a wide range of August titles, Christy Turlington, Karen Elson and Natalia Vodianova are shown preening in front of old-fashioned makeup mirrors backstage, as if they were ready to take a stroll around the fountain of the Louvre’s Cour Carré, the setting for Vuitton’s show during Paris Fashion Week in March. Ditto for the multigenerational casting — one model in her 20s, one her 30s, one her 40s — adding up to one of the most sophisticated Vuitton fashion campaigns to date, according to Antoine Arnault, Vuitton’s director of communications.

“The atmosphere was very Fifties, very elegant,” he related. This is the fourth Vuitton campaign shot by Steven Meisel, who constructed the period set in a New York studio.

Arnault described the media spend as “flat” and said it would remain print driven, running in tandem with the company’s “Core Values” campaign. The latest one, depicting Pelé, Diego Maradona and Zinedine Zidane playing foosball in a Madrid cafe, will continue to run through the World Cup tournament and into the fall. In light of the disgraced French team, Arnault expressed relief that Vuitton did not opt to cast today’s soccer stars. “We made the right choice to work with legends and not spoiled brats,” he said.


Tommy Monti (OnlineCultureMag.com) said...

its really classy

HipHopCulture said...

I want to see the football one in a Madrid cafe.

Justin said...

I like the idea behind this campaign! And the football campaign with Pele, Zidane and Maradona was class aswell!

MalibuMara said...

yes they always have good ones,
i like this alot.

ilsteviewonder said...

I love'd this ad as soon as I saw it.

J. said...

These are beautiful! And seriously, could you even tell their ages?

misselisak said...

Loves it! Spectacular. Wish I could snag me a bag ;)

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