So I came across this new elf collection that is limited edition called 24k!
I am not really a big makeup person, I own 2 elf palates (and like them a
lot). Are they as good as Mac? NO, BUT Its good every day type of make
up, I have a few paint pots from MAC that a friend gave me.They are not
similar at all.ELF is more light to medium coverage, appropriate for
daytime. Mac is full coverage and HIGHLY pigmented. For the price, ELF
is not horrible, and I recommend darker colored shadows, the eyelash
curler, the eyelid primer and studio brushes. DO NOT BUY any of the
light colored shadows (they look flaky and chalky) or mascara. The
mascara is nice at first, but flakes off during the day.
With any pencils and eye shadow use the eyelid primer, trust me. I have both UDPP(Urban and ELF and they work the same. Elf has a finish that you can see (on my skin) but it really hold my eyeshadow (of any brand) well. The UDPP is clear but WAY more expensive. I only use UDPP for special occasions or particularly humid days.
You can shop it online here: http://www.eyeslipsface.com/24k