A lot of people has different misconceptions with Joe V's Smart Shop. This store offers a cost conscious selection of items that include a mix of name brands and HEB store brands. There is also quality meat and seafood in addition to the fresh produce and bakery. What I admire is the staff of actual butchers that cut and grind the fresh meat daily. Don't forget the organics section, this location has a wall of organic produce and yes, at a way better price than Whole Foods.
A unique thing about this location is the fact they do not except credit cards so Debit or cash only! You also bag your own groceries at the end of your transaction.
Joe V's generally with 15-20% off of your normal grocery bill so if you live near one, you should check it out. To find out more and a store near you check out: http://joevsmartshop.com/.
The newest location is at 6100 W. Fuqua in Houston! All locations are worth the drive.